What Is SEO and Why Should You Care?
If you’re running a business and you’ve heard people mention SEO—but you’re still not 100% sure what it means or why it matters—you’re not alone.
A lot of business owners I work with are amazing at what they do. They build homes, run restaurants, manage law firms, repair HVAC systems, or coach clients to reach their goals. But when it comes to marketing? That’s where I come in.
I’m here to make SEO simple. This post breaks it down without the jargon, and I’ll explain how search engine optimization helps people find you, trust you, and buy from you—without paid ads.
What Does SEO Actually Mean?
SEO stands for Search Engine Optimization. In plain English, it means improving your website and content so that search engines like Google show it to people when they search for something you offer.
Let’s say you’re a roofing company in Tupelo, MS. If someone searches “roof repair Tupelo,” and your website doesn’t show up on page one, you’re missing out on business. That’s where SEO comes in—it helps your business show up where your customers are already looking.
Think of SEO like a roadmap. If your website isn’t optimized, your business is stuck in the middle of nowhere. With SEO, I make sure your website is visible on the digital highway 🚗.
Why Should You Care About SEO?
Here’s the bottom line: SEO brings you more leads, more calls, and more sales—without buying ads.
Here’s why SEO should matter to you:
1. 📈 SEO Increases Visibility
More than 90% of people don’t go past the first page of Google. If your website isn’t ranking, people aren’t finding you.
2. 💰 SEO Drives Organic (Free!) Traffic
Unlike ads, SEO doesn’t charge you for every click. You’re investing in a long-term asset—your online presence.
3. 🧠 SEO Builds Trust and Authority
When your business shows up high in search results, customers automatically trust you more. That visibility builds authority, even before they click your site.
4. ⌛ SEO Works While You Sleep
Once your content is ranking, it keeps working for you 24/7. That means you can wake up to new leads in your inbox.
The 3 Core Parts of SEO (Made Simple)
1. On-Page SEO
This is all about what’s on your website—your headlines, keywords, images, and the way your pages are written and structured. I help you create clear, keyword-rich content that search engines (and people) love.
2. Technical SEO
Behind the scenes, your website needs to load fast, be mobile-friendly, and have clean code. If Google can’t “crawl” your site easily, it won’t rank it. I make sure the foundation is solid.
3. Off-Page SEO
This includes backlinks (other sites linking to yours), online reviews, and social signals. I help build your digital reputation so search engines see you as trustworthy and relevant.
What SEO Services Do I Offer?
I tailor my SEO services for each client, but here’s a list of what I can do for you:
🔍 Keyword Research
I find out exactly what your ideal customers are searching for—and make sure your site speaks their language.
🏗️ On-Page SEO Optimization
I optimize your site’s pages, headers, images, and text to match those high-impact keywords and improve your rankings.
⚙️ Technical SEO
I improve page speed, mobile usability, site security, and indexing so search engines can access and rank your content properly.
🧱 Local SEO
Perfect for service-area businesses. I optimize your Google Business Profile, local citations, and map listings to help you show up in nearby searches.
✍️ SEO Content Writing
I write blog posts, service pages, and landing pages that attract the right traffic and turn visitors into leads.
🔗 Link Building
I help you earn high-quality links from reputable sites to increase your domain authority.
📊 SEO Reporting & Analytics
I show you clear monthly reports so you can see exactly what’s working and how your traffic and rankings are growing.
Common Questions About SEO (That I Hear All the Time)
How long does SEO take to work?
You might start seeing results in 3–6 months, but real growth builds over time. SEO is like planting seeds—you get long-term results if you give it time to grow.
Is SEO better than paid ads?
They work differently. Ads stop the moment you stop paying. SEO keeps bringing you traffic over the long haul. Ideally, I recommend using both—then scaling back ads once SEO starts working.
Can I do SEO myself?
You can learn some basics, but just like you wouldn’t want me fixing your plumbing, SEO is most effective when it’s done by someone who knows what they’re doing.
SEO Is for Business Owners Who Are Ready to Grow
If you're running a business and want people to actually find you online, SEO is one of the smartest marketing moves you can make.
I’ve helped businesses go from “invisible on Google” to “booked out weeks in advance”—without spending a dime on ads. And I can do the same for you.
Let’s Make SEO Work for Your Business 💪
You don’t need to know the ins and outs of search algorithms or Google updates. That’s my job. Your job is to be great at what you do. My job is to help people find you.
So if you’re ready to stop guessing and start getting results, let’s talk SEO.
